EQi 2.0 is a dynamic tool that continues to develop and improve and offers it´s users increased applicability. We are delighted to announce the release of the new EQ-i 2.0 Professional Norm. These norms allow you to compare individuals to other professionals; that is, individuals who are employed, and have at least some post secondary education. This norm group is more educated and more representative of corporate and/or managerial employees than the General Population norm.
The Professional Norm was created based on rigorous science and with customer needs in mind and gives users increased flexibility in the use of EQ-i 2.0.
What is a Professional Norm?
Sometimes you or your client may want a more specific comparison. For instance, you may want to compare your client to other similar individuals, such as other professionals. The Professional Norm enables you to do just that: it allows you to compare your client’s score to professionals rather than to the average person.
The Professional Norm does not replace the General Population Norm, but is another option you may select from when generating your EQ-i 2.0 reports.
The Professional Norm sample includes 1,400 individuals who are employed or self-employed and have at least some post-secondary education. In other words, these norms reflect the individuals you will most commonly encounter in consultancy in professional contexts.
The Professional Norm sets the bar higher for your client’s EQ-i 2.0 scores; this norm group is more educated and more representative of corporate and/or managerial employees than the General Population Norm.
Selecting the Professional Norm option means that you are comparing your client’s score to other like individuals (professionals). Your client’s work environment is likely made up of professionals, and he/she is likely to be gauged against other professionals when applying for jobs and promotions, as well as when considering development opportunities, and other career related opportunities.
General Population norms have the widest scope and allow for comparisons to norms reflecting the average person.
Professional norms allow consultants the option of using a norm that is more relevant to the people they work with every day.
It is up to you to choose which norm is best for your projects and your clients.